REMCO
REMCO triples its call-center visibility, saving 40 hours a month, with RingCX and AI Quality Management.
GURU Media Hub
GURU Media Hub uses RingCentral Events to host the world’s largest virtual events for marketers
Region
Americas
Company size
20–99
Industry
Professional Services
Products used
If you’re hosting virtual events and want the platform with the most functionality, customizability, and the best team, RingCentral Events is the way to go. You’ll benefit not only from the best technology but also the best people in the industry, people dedicated to making sure you get the most value from your investment.
Stania Antoine
Director of Events
Producing the world’s most successful virtual events for marketers
The team behind GURU Media Hub set out to connect, educate, and empower marketers around the world. And by every available metric, the marketing agency has succeeded beyond its boldest goals.
Each of the company’s three major annual events–GURU Conference (for email marketing), DELIVERED Conference (for direct mail), and EVENTASTIC (for event planning)–are the most-attended online conferences on their topics in the world. In fact, GURU Media Hub draws more than 50,000 registrants each year to its virtual events.
Take a quick tour of RingCentral
To host the biggest, they needed the best
GURU Media Hub’s formula for world-class marketing events consists of several key ingredients. First, every one of the company’s events (along with all of the company’s content) is free to users. Second, these events are large enough and cover enough diverse material that they offer valuable content to marketers of all skill and experience levels. Finally, the team prioritizes making every event engaging–not just educational but also interactive, fun, and memorable.
To deliver on these big promises year after year for all of its industry-leading virtual events, the company needed a highly reliable and customizable virtual events platform. Stania Antoine, GURU Media Hub’s Director of Events, explains that the logical choice was RingCentral Events.
“We scoured the industry and researched every platform out there, looking for a solution that could turn our big vision into reality,” Stania says. “We needed lots of functionality and customizability, a huge app library, the ability to easily integrate our own custom apps into the platform, an intuitive interface, and a great team behind the platform to support us. We found only one provider that offered all of that under a single roof. The choice was pretty easy.”
To host virtual events at this level of complexity, with hundreds of sponsors and thousands of attendees, we needed a platform that could do everything. The only solution we found that had it all was RingCentral Events.
Stania Antoine
,
Director of Events
Customization and engagement lead to world-class conferences
As Stania explains, her team works hard to ensure each GURU Media HUB event delivers valuable content but also a unique experience. That’s one reason they find the RingCentral Events platform so useful.
“It’s important that each of our brands show up exactly as we envision for each event, so we lean on RingCentral Events’ skinning capabilities and other customization functionality. For some events, we’ll integrate a third-party app like Kahoot! to give attendees games or quizzes. Other times, to encourage attendees to connect with our sponsors, we’ll integrate a custom app like our Supermarketing Sweep game, where attendees compete to download as much sponsor content as they can in five minutes.”
GURU Media Hub has found so many ways RingCentral Events improves their workflows, Stania adds, that the team now uses five distinct areas of the platform. “We’re definitely RingCentral super-users, because building our events takes us everywhere in the solution: Reception, Stage, Sessions, the custom app area, and the Expo area.”
RingCentral Events has proven so customizable, Stania adds, that her team has been able to use the platform’s standard features in unique ways. “We wanted to use the Expo area not for booths but instead as networking spaces for our sponsors. When we brought the idea to the RingCentral team, they said what they always say: ‘Sure, we can figure that out.’ They made it easy for us to leverage that functionality in a customized way, and it worked beautifully.”
Another way GURU Media Hub leverages the customizability of RingCentral Events, Stania says, is by using their own branded landing pages for registrations. “We could’ve used a templated registration page in RingCentral Events, but we wanted to develop our own. So we customized a page for registrants to sign up for an event, then we used RingCentral and Zapier to automatically move that registration data into both RingCentral Events and our CRM.”
50,000
attendees each year across all the company’s virtual events
30+
unique sessions at each of their industry-leading online conferences
5
areas of the RingCentral Events platform used for the company’s virtual events
RingCentral’s team proves to be support GURUs
Stania notes that the help, collaboration, and creativity her team has experienced with the RingCentral Events support team is one of the best things about partnering with RingCentral.
“Even a super-user needs help from time to time. It’s been so great to know we can always get high-quality support from the team. Every time we ask for help, even in real-time during a live event, the RingCentral support experts are right there, right away with a solution.”
Stania adds, “When we need more creative help, like integrating a custom app or repurposing a feature for a different use, the support team is so positive and collaborative that we know they’ll find a way. We try new and yes, sometimes crazy ideas. We did a 1980s Costume Contest for a recent conference, and we needed to integrate a custom app for the event. The RingCentral Events team said yes, we’ll figure it out. And they did. They always do.”
RingCentral Events will have you covered no matter how complex your events will be. If you’re not sure how to get something done or need custom innovation to achieve your vision, you can lean on the RingCentral team.
Stania Antoine
,
Director of Events
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