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RTL Trades

RTL Trades driving further business enhancement and growth with RingCentral
RTL Logo
Region
Asia Pacific
Company size
20-99
Industry
Construction
Products used
Business Communications logo
AI-Solutions logo
30%
Annual telecommunications cost savings
100%
Ensuring all calls are answered, including after-hours requests and emergencies
100 km
Round trip avoided for some on-call staff members
Having more detailed insights from RingCentral will support us in growing our business without having to make big structural changes, and to go after niche markets and expand into new territories.

Michael Smythe

RTL Trades

Deploying RingCentral has been a game changer for RTL Trades

Established in 1948 as RTL Plumbing in a suburban garage in Brisbane by three mates – Alf Reynolds, Len Trezona and Graham Lister – the business grew and diversified over the next 70 years, becoming RTL Trades in 2019 to reflect the scale and range of services offered by the business.
RTL Trades provides comprehensive commercial and residential building services across Brisbane, Ipswich, Sunshine Coast and the Gold Coast.
The team includes qualified carpenters, electricians, roofers and plumbers, enabling RTL Trades to deliver a complete range of trade services – from the top of your building to the bottom, and everything in between.
“Over the past five years, RTL Trades has grown from specialising in plumbing maintenance and hydraulic services for select industries to becoming a multi-trade service provider. Today, we proudly partner with major city shopping centres, industrial facilities, hospitals, aged care and commercial tenancy complexes, delivering a full suite of building and maintenance solutions,” said Michael Smythe, General Manager, RTL Trades.

Take a quick tour of RingCentral

Multiple trades “under one roof”

RTL Trades makes it easy for clients to use a range of different trades, and also for small maintenance jobs, after hours work or emergency callouts. That’s primarily due to its comprehensive Work Health and Safety Management System that maintains its operational compliance with AS/NZS 4801 standards, which is required by the majority of larger clients for RTL Trades to work on-site.
“Having this safety certification and all of these trades under one roof, we can get them all on-site for the client at the same time, day or night,” said Smythe.
The majority of RTL Trades’ work is requested via email, with documentation, work requests and scheduling often managed by logging in via each client’s own web portal. RTL Trades uses Simpro as its field service management software and CRM tool to manage clients.
RTL Trades had been operating with a basic office phone system, while most of its staff and all of its tradespeople used a company-supplied mobile phone. With an after-hours and emergency number set up for a select group of commercial clients, an RTL Trades team member is rostered to work on-call each week. That person had to go into the office to pick up the on-call bag, which contained a dedicated mobile phone, a run sheet of rates and a list of approximately 60 clients who have the number.
“That might involve a round trip of 100 km for someone just to come in and pick up the bag,” said Smythe.
It’s very easy for us to copy and paste these RingCentral transcripts into Simpro, which we save against the work order or use to generate a new quote. We’ve got exactly what was said, and exactly what needs to be done. That’s a game changer.

Michael Smythe

RTL Trades

Streamlining operations

With the business continuing to grow, RTL Trades needed to streamline operations.
“We were at that stage where we had to change something, because we either had to employ more people, or we had to put systems in place so we could grow more efficiently,” said Smythe.
RTL Trades selected RingCentral RingEX as the ideal UCaaS solution to improve its ability to manage an increasingly diversified and expanding business.
Unlike many organisations where the focus is on consolidating communications, the primary driver for RTL Trades to upgrade to RingCentral was to empower and improve the productivity of its tradespeople out in the field.
RingCentral is deployed in head office and via the RingCentral app on each tradesperson’s own mobile device, allowing RTL Trades to decommission corporate mobiles and cancel expensive mobile plans, saving the company 30% on its annual telecommunications spend and making it much simpler for people to use one device.
This has also enabled head office staff to contact field tradespeople directly by sending text messages through the RingCentral app from their desktop, reducing the need to check an additional device throughout the day.
RTL Trades uses RingCentral’s AI-enabled transcription features to easily capture information from both internal and client meetings and phone calls.
“It’s very easy for us to copy and paste these RingCentral transcripts into Simpro, which we save against the work order or use to generate a new quote,” said Smythe. “We’ve got exactly what was said, and exactly what needs to be done. That’s a game changer.”
RTL Trades set up individual call queues so that an unanswered call doesn’t go to voicemail; it first goes back to the office, then to that person’s manager. There is also a centralised record of every call made and received.
“We’ve got these guys out in the field that should be making money on the tools. The last thing I want them to do is keep answering the phone – but if someone calls, we will definitely answer,” said Smythe.
After-hours calls are now handled using a calendar-based roster system. The RingCentral administration portal automatically assigns that number to the person who is on call. That eliminates the need for a physical handover of the ‘on-call bag’, as calls are routed directly to that staff member’s RingCentral app on their mobile. Any unanswered calls are routed to a queue with six other backup people assigned to take the call.
This approach has streamlined after-hours call management, improved responsiveness, and removed the need for manual processes.

Greater automation and business insight

RTL Trades had originally planned to integrate RingCentral with its Simpro CRM, but realised that frequent staffing changes amongst its top 100 clients would create a heavy workload internally for staff to keep client contact data up-to-date in Simpro.
Instead, RTL Trades is first planning to implement Monday.com and integrate that platform with RingCentral and Simpro. That will give clients direct access to update their own contact details, which will then be pushed automatically through into the other platforms.
Another key initiative is for RTL Trades to start mining the data in RingCentral and Simpro for further business insight, including deeper sales intelligence and more proactive client engagement.
“Having more detailed insights from RingCentral will support us in growing our business without having to make big structural changes, and to go after niche markets and expand into new territories,” said Smythe.