MedInformatix
The leading provider of medical-practice software uses RingCentral Events to create engaging online events and deliver more value to customers.
Black Talon Security
The leading cybersecurity firm uses RingCentral Events to cost-effectively produce quality thought-leadership virtual events that educate the company’s key industries.
Region
Americas
Company size
1–19
Industry
High Tech
Products used
Key integrations
A big goal for Black Talon Security is to increase our profile as an industry thought leader. With RingCentral Events, and the Studio feature in particular, we’re now able to produce high-quality, fully customizable virtual events that both educate and engage the communities we serve.
Gary Piper
Marketing Director
Safeguarding thousands of medical businesses from cybercriminals
With data breaches, ransomware attacks, and other cybercrimes on the rise against businesses every year, organizations in all industries need to prioritize cybersecurity. But because their practices store a vast amount of highly confidential and protected health information, healthcare organizations are often a top target for hackers. Fortunately for these providers, Black Talon Security has their back.
An advanced cybersecurity company specializing in healthcare and dental practices, Black Talon offers businesses a range of digital-security services, from cyberattack prevention tools to incident response to cyber awareness training. Thousands of businesses have also deployed the company’s cybersecurity platform—called EAGLEi—to protect their digital environments from threat actors.
Black Talon has built such a strong reputation as a trusted cybersecurity expert that the company has been endorsed by both statewide and national health organizations, including the Connecticut State Dental Association and the American Association of Orthodontists.
Take a quick tour of RingCentral
Feeling insecure with a poor event platform
When he joined Black Talon, Marketing Director Gary Piper explains the company was using a standard video conferencing platform to host both its client briefings and its public-facing marketing webinars.
“The platform limited what we could do with our virtual events,” Gary says. “Our speakers could share screens, but that was about it. The event looked pretty much like any recorded video meeting. We were also limited in what we could do with exporting the data into HubSpot, so that created a lot of manual work after these events. We were ramping up our lead-generation efforts, so we wanted something more sophisticated to produce our virtual events.”
Fortunately, Gary adds, he logged into another company’s webinar and discovered RingCentral Events.
I learned about RingCentral Events as an attendee of an online event that really impressed me. I remember thinking about what a great experience it was. The front-end navigation, the visuals, the engagement tools, the production quality—all terrific. Turns out the company used RingCentral Events, so that’s what I pushed for with my executive team.
Gary Piper
,
Marketing Director
Creating a big-event experience without a big budget
Using the RingCentral Events platform, Gary and his team have been able to level up their virtual event game.
“With RingCentral Events, we realized right away that we could elevate our educational webinars above the standard video conference by adding custom branding and engagement tools like polls, chats, and Q&As. And because we can prep, build, and host the entire event on this one intuitive platform, the whole production is much easier and more convenient now for our organizers and speakers.”
The RingCentral Events interface and the backstage tools make everything so easy both for creating events and running them live. This platform is just leaps and bounds over what we had before.
Gary Piper
,
Marketing Director
Another big advantage with RingCentral Events, Gary adds, is the long-term value his team is gaining by turning recorded webinars into long-term assets.
With our old events tool, we could record a webinar and post it on YouTube. That’s okay, but you lose most of the visibility into who is watching the recordings. With RingCentral Events, we can see everything that happens even with our older videos—who’s viewing them, how long they stay, and exactly how they engage with the content.
Gary Piper
,
Marketing Director
60%
reduction in time to handle post-event recording, hosting, and follow-up
65%
rate of live attendees to registrants since deploying RingCentral Events
100%
of event data now flowing into their HubSpot account
Turning the RingCentral-HubSpot integration into a goldmine
Although Black Talon’s previous events platform integrated into the company’s HubSpot environment, Gary notes that the integration didn’t provide the key workflows he needed. “We got our registration data and some other details from the event tool into HubSpot, but I still had to do a lot of manual work, modeling that data to be HubSpot-friendly and then moving it to the right places.”
Integrating RingCentral Events into HubSpot is helping Gary’s team turn their virtual events data into gold.
“Now we have everything flowing into HubSpot, and I’ve set up some custom object records, so we can easily break out the data however we need it. For example, we have all RingCentral Events registrations coming into the CRM and I’m able to set workflows based on those datapoints to connect other records and make associations between records. We’re also using dynamic lists to auto-send emails for upcoming webinars to help increase attendance.”
The level and granularity of RingCentral Events data we’re able to pull into HubSpot is great. It also means we don’t need to keep going into the RingCentral platform every time we want to monitor things or study the trends over time. All those answers are right there for us in HubSpot.
Gary Piper
,
Marketing Director
The RingCentral team has their back
Black Talon specializes in watching out for its customers, so the team appreciates knowing they have a technology partner watching out for them.
“Running events can be stressful, so my team and I have been so happy with the level of support we’ve seen from RingCentral Events,” Gary explains. “When we’ve had questions or needed help, the RingCentral team has always been extremely quick to respond—and helpful. That gives us peace of mind and makes us even more confident as we flesh out plans to expand our use of RingCentral Events.”
Developing long-term plans featuring RingCentral
As for the company’s future with RingCentral Events, Gary explains they plan to implement more capabilities as well as leverage the platform to host new and more complex events.
“One thing we’ve wanted to do but only now feel confident about is hosting large, multi-session events,” says Gary. “So we’re going to use RingCentral Events to create educational summits and other events that feature multiple speakers, expo areas, and other opportunities for our sponsors to connect with prospects.”
Gary also plans to roll out more RingCentral Events app integrations, create new HubSpot workflows to benefit from the inflows of RingCentral data, and using RingCentral Events to record a high-quality demo introducing the company’s newest version of its EAGLEi cybersecurity toolset.
Finally, Gary explains, Black Talon plans to leverage the platform for registration of new, onsite events. “We’re going to host small, in-person seminars in regions around the country, and RingCentral Events will be a great tool both for setting up and tracking registration and even for checking attendees in at the live events.”
RingCentral Events has proven to be the perfect platform for us to create high-quality educational and marketing events, and to turn those live events into valuable long-term assets. That’s why I’m confident we’ll be using and growing with RingCentral for a long time.
Gary Piper
,
Marketing Director
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