This leading behavioral health network uses RingCentral’s AI Receptionist (AIR) to improve workflows, enhance the caller experience, and boost revenue by thousands of dollars each month.
Gameday Men’s Health
Gameday Men’s Health uses AI Receptionist (AIR) to handle repetitive tasks and manage call volume without sacrificing the in-person client experience.
Region
Americas
Company size
1–19
Industry
Healthcare
Products used
4 min
saved per call
65%
calls resolved
14
hours saved
and used for more productive tasks
and used for more productive tasks
Our RingCentral AI receptionist handles hundreds of calls each month, managing everything from appointments to general inquiries—all while our front desk stays focused on the clients right in front of them. This kind of tech has quietly become one of our biggest efficiency wins at Gameday Men's Health.
Mike Moyer
Owner
Managing growth from day one in a scheduling-intensive practice
Gameday Men's Health is a nationwide network of clinics focused on men's health and wellness, providing science-based, expert-backed care to help men optimize their performance and vitality. With 350 franchise locations across two territories, the Midland, TX clinic opened just six months ago under owners Mike and Kristen Moyer.
In men's health services—specializing in testosterone therapy, weight loss, and vitamin treatments—the client experience hinges on one critical touchpoint: immediate, responsive scheduling. When potential clients call seeking appointments or answers to basic questions about services and insurance, speed and accuracy determine whether they commit to care or look elsewhere. Missing calls or creating friction in the booking process directly impacts client acquisition and revenue.
Mike recognized this challenge before his clinic even opened its doors. "All we're doing is scheduling appointments all day," he explains. The constant flow of inbound calls for appointments and basic inquiries threatened to overwhelm his front desk team, who also needed to focus on clients physically in the lobby.
Learn more about AI Receptionist
An "aha moment" for automated scheduling
Just two months after opening, Mike was in the process of hiring front desk staff when he saw a demo for RingCentral's AI Receptionist. The timing couldn't have been better. He immediately saw how the solution could manage call volume without sacrificing the in-person client experience.
Mike's "aha moment" came when he saw AIR's scheduling capabilities. "When I saw the ability to text links to clients, I thought that's going to save us a ton of time," he recalls. The system could handle repetitive tasks—answering common questions about insurance coverage, peptides, and other services—while enabling clients to self-serve by sending a link to book an appointment.
The implementation took just three days. After the technical onboarding, Mike found the setup "user-friendly" and, while configuring the system, he found the instructional videos very helpful. He loaded the knowledge base with answers to frequently asked questions and set up context-based call routing to differentiate between business hours and after-hours inquiries. The primary goal is to let AIR handle the repetitive tasks so clients could self-serve and his staff could focus on high-value, in-person interactions.
AIR saved us roughly 14 staff hours which has an impact on direct labor value. While that’s a measurable savings, the real ROI is much higher. AIR eliminates missed calls, improves routing, and captures potential new clients — each of which can be worth thousands in long-term revenue.
Mike Moyer
,
Owner
Reclaiming time for what matters most
The impact was immediate. For a small business, answering nearly 600 calls a month while also managing an office is a challenging task. Previously, this volume meant constant interruptions, an inevitable bottleneck and, oftentimes, missed calls. However, Mike noted that in the last 30 days, AIR handled 599 calls, resolving 385 of them. The staff is no longer tied to the phone. "Our front desk stays focused on the clients right in front of them," Mike explains. The 14 hours saved each month has allowed the team to redirect their attention to critical tasks like backfilling, billing, and face-to-face client interactions in the office. This comprehensive coverage means the business achieves what Mike describes as "zero missed opportunities". Every call is answered and managed, 24/7.
Clients also benefit from faster service with the self-service option and they seem to like this convenience. Mike noted that approximately 25% of the appointments are now scheduled using AIR and feels that “the main advantage for the clients is that they can now get a scheduling link texted to them, and they can book an appointment on their own time”. Call handling is now more efficient, reducing the average call duration by four minutes. Mike reports receiving good feedback with clients relaying that the AI Receptionist answered their questions or quickly routed them to the right person.
Analytics driving continuous improvement
Beyond operational efficiency, Mike finds value in the business insights AIR provides. He describes the analytics as "awesome," noting that he can easily track resolved versus unresolved calls. Most importantly, he can see "the top 20 questions by customers," which he finds very insightful for understanding client needs and refining services.
This data-driven approach allows GameDay Men's Health to continuously optimize both its AIR configuration and its broader client experience strategy. The system's ability to provide transparency into call patterns and resolution rates enables Mike to make informed decisions about staffing, knowledge base updates, and service offerings.
Growing with confidence in client acquisition
For a business that opened just six months ago, establishing reliable systems for client acquisition and service delivery was essential. AIR has provided that foundation, ensuring that growth in call volume doesn't translate to missed opportunities or degraded service quality.
The system has successfully improved the "overall client experience" by providing immediate answers and scheduling options, all while giving Mike's team their most valuable resource back: time. As GameDay Men's Health continues to expand its client base, AIR scales effortlessly alongside the business—answering every call, routing intelligently, and capturing every potential client interaction.
Mike's confidence in the technology is evident: AIR "has quietly become one of our biggest efficiency wins." For a practice where scheduling drives revenue and client experience determines retention, that efficiency win translates directly to business growth and sustainability.
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