“Switching to RingCentral from our local telecom service has improved our whole business,” Noufaro says. “I’ll give you a few examples.”
“Our old phone system didn’t give us a way to digitally centralize or monitor activity. Our sales guys tracked their pipelines using sticky notes and Google Docs. A Google Doc is fine, but it’s a flat, dead document. Thanks to RingCentral’s integrations, I was able to connect our phone activity with our CRM and the project-management app Trello. That gave our team a whole new simplified view of call activity, the status of leads, and what everyone’s next actions should be. This improvement alone really moved the needle for our business.”
“Even better, I was able to do this integration myself, literally overnight. With our previous telecom provider, I would’ve had to pay for an API connection, and it probably would’ve taken four weeks minimum to complete. But we got this done in a few hours, using an API connection that came included with RingCentral.”
“Another benefit is that we can now let our sales reps work from home. They can just set up the after-hours calling system to transfer business calls to their cell phones in the evenings. Or they can grab a headset and make calls through the RingCentral app on their laptops.”
“This is a huge advantage for two reasons. First, we get a lot of snowstorms up here in Toronto. RingCentral’s call-from-anywhere feature lets our employees be just as productive outside the office. Second, as I said, Toronto real estate is ridiculously expensive, and knowing we can hire remote workers means we won’t have to expand our physical office space as we grow. I’ve run the numbers, and having RingCentral is going to cut down on our real estate expenses by at least half.”
