The summit's high NPS was mirrored online, with lots of buzz on social media and increased LinkedIn followers from 13,000 to 16,000 in the two weeks after the event.
Sponsors were similarly impressed – in post-event follow-ups, they all marked the event 5/5 and were happy to recommend it to other tech companies.
The response from the Latinas in Tech community was so overwhelmingly positive that it has impacted future event strategy for the nonprofit. For example, to keep the accessibility and scale of Latinas in Tech Summit 2021, all future summits will use RingCentral Events to go hybrid, allowing even more Latinas to connect and be empowered in the tech industry.