Most people take a reactive approach to their health. They wait until they’re sick or injured, then visit a doctor and ask for a prescription. But some people take a more proactive approach, seeking out natural wellness products to keep their bodies and minds running optimally at all times. For thousands of these people all over the world, their trusted source for natural products is SALUD.
A key reason for SALUD’s far-reaching, loyal customer base is the credibility earned over time by its founder, Dr. Jose Rigoberto Pérez Díaz, who has been developing innovative natural health products for decades. Dr. Rigo is a Medical Doctor with a specialization in sports medicine, a Naturopathic Doctor, and a Licensed Nutritionist. Dedicated to studying what makes humans thrive.
A decade ago, SALUD entered a new growth chapter when the company brought on Dr. Rigo’s daughters, Sarah Pérez Jarrett and Hilda Pérez, to run day-to-day operations. Sarah and Hilda hold scientific degrees and have entrepreneurial backgrounds, so they were ideally suited to help expand SALUD’s reach globally.
The following years featured growth on several fronts: SALUD’s team grew to include members in Spain, the Bahamas, and the Dominican Republic. The company also expanded its eCommerce operations. From its Broadway retail location in Manhattan, SALUD packaged and shipped orders from customers around the world. SALUD also grew its product line – adding products for bone and joint health, respiratory and digestive support, skin rejuvenation, brain health, and energy support.
Then in 2020, the unthinkable happened. COVID-19 brought unprecedented challenges to businesses worldwide. As a result, SALUD’s ability to effectively communicate - with each other, suppliers, and customers – became more important than ever.