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How Trimble unifies global event experiences
Region
Americas
Company size
5,000+
Industry
Construction
Products used
Key integrations
Overview
Trimble faced significant operational friction due to an events program scattered across five different platforms, which obscured performance data and complicated global registration. By transitioning to a unified and scalable solution, they improved the attendee experience, now seeing an average 47% engagement rate. This shift provided deep visibility into event ROI and continues to drive high attendee satisfaction through localized, interactive experiences.
Our main challenge was our complex registration process, which includes forms and support in different languages. We needed a solution that could seamlessly integrate with our CRM, scale with our expansive program, and support multiple languages.
Kerstin Vinall
,
Marketing Ops and Technology Lead
About our customer
Trimble, based in the U.S. with a presence in over 30 countries, has provided intregrated solutions that power essential industries by connecting the digital and physical worlds since its founding. With more than 150 locations worldwide, the company maintains a massive global scale and impact on how the world builds and moves.
The challenge: Global scale and scattered systems
Trimble's extensive event program is a critical business strategy, yet the team faced significant operational hurdles because activities were scattered across different platforms. This fragmentation offered very little visibility into event performance, while managing complex, multi-language registration processes created a disjointed journey for the company’s global audience and was unsustainable at scale.
- System Fragmentation: Managing five separate event platforms created administrative silos and prevented a unified view of data.
- Localization Barriers: Producing events with complex regional registration requirements and localized content was labor intensive and did not align with their vision for a scalable global event program.
- Data Silos: A lack of seamless CRM integration meant the team could not accurately measure outcomes or event ROI.
- Production Complexity: Manual workflows for managing session assets created high-pressure technical risks during live broadcasts. Without scalable production tools, the team couldn't efficiently replicate event success across global regions, turning every international broadcast into a resource-intensive manual hurdle.
The solution and ROI: A unified platform for global operations
To solve the challenge of fragmented systems and physical barriers, Trimble chose RingCentral Events. By swapping disconnected workflows for a centralized event platform, they streamline international coordination and unlock new levels of team efficiency.
- RingCentral Events transforms global event management by enabling teams to scale independently through duplication and templates while ensuring consistent branding, localized content, and an increased average engagement rate of 47% from a single platform.
- RingCentral Events facilitates seamless integration with Salesforce and Marketo to eliminate data silos, empowering teams to accurately measure global ROI with immediate access to attendee insights.
- RingCentral Events Studio streamlines the production process by allowing teams to pre-upload assets like PowerPoint slides and demo videos.
What’s next for Trimble
Trimble continues to refine its global strategy by leveraging the platform to deliver high-value experiences to prospects and customers. The team remains focused on maintaining their engagement levels while expanding their use of native production tools to keep the technology barrier-free for internal producers. This commitment to innovation ensures that Trimble’s historical legacy of connecting the world remains supported by modern, world-wide event technology.
To learn more about our customer, visit Trimble.
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