As Nate also explains, the company has used RingCentral’s rich feature-set to improve numerous operations at both the company’s restaurants and the Dallas-based Restaurant Support Center.
“Because RingCentral’s admin portal makes it so easy to make changes to the phone system—for a single restaurant or companywide—we can set up exactly the call flows and routing instructions we want at any location, and update them just as easily.”
He adds: “We also regularly use RingCentral to try out new ideas for managing call traffic and adding new content to our phone menus, to see where we can improve efficiencies and our guests’ experience. That’s something we could never do with our legacy phone infrastructure.”
Another advantage Brinker found with RingCentral, Nate explains, was the mobility it gave the staff at the company’s headquarters during the lockdowns. “When our office shut down, we had no problem transitioning to remote work because everyone had RingCentral apps on their cell phones and laptops. That meant we had not only our business phone service wherever we were but also team messaging, video calling, SMS, and even fax—all in the same app.”
